Free Hugs, Now + Again

Since forming back in 2006, Kent’s It Hugs Back have been quietly winning over the discerning populace with their dreamy indie-pop gems. Three years on, the four-piece are finally ready to unleash their debut album Inside Your Guitar, due out April 4th.

Having joined 4AD early last year they have been carefully honing their live shows through extensive touring, released the charmingly artworked single Work Day (currently soundtracking the Sundance Film Festival television coverage) and made idiosyncratic music videos with former Aardman animators.

As with previous single Work Day, Now + Again is lifted from Inside Your Guitar and is yet another great catchy guitar-driven track clocking in at just over two minutes, showcasing Matt Simms’ softly-spoken vocals masked by layers of feedback and fuzz. The single is backed by new song Both Arms and will be available on limited edition 7” vinyl.

Now + Again [mp3]


myspace.com/ithugsback